The ad Council is whereby creativity and also causes converge. We use the power of interactions to handle the most pressing issues facing the country. We carry together the brightest mental in media, tech, advertising, entertainment and marketing to build campaigns that inspire action—and change lives.

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It’s up to You: our COVID-19 Vaccine education and learning Initiative

By bringing together the worlds of communications, media, business, and also public health to construct vaccine confidence, we can transform life together we know it today and also save hundreds of thousands the lives.


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The ad Council was founded as a national nonprofit in 1942 with the id that creative marketing have the right to solve complicated social issues. We partner with the many innovative advertisers, the finest storytellers, and also the most powerful platforms to relocate the country forward.
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We have actually a singular purpose: do a measurable distinction in people’s lives. By utilizing a research-based strategy to construct the right technique for the ideal audience, we’re changing mindsets and also spurring movements.

Our Commitment to Anti-Racism and also Racial equity

The advertisement Council is firmly and also unequivocally cursed to fighting systemic racism, injustice and anti-Blackness, within our walls and also in the work-related we create, not simply today, yet every day.


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We bring together the best team for every cause. The advertisement Council’s distinctive network of partners throughout media and also tech, marketing, entertainment and also advertising, government and the nonprofit world permits us to create change that no other company can.
The boost in the number of people that say they intended to assistance Feeding America since our project launched in 2008.
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On February 25th, the day the advertisement Council and also COVID cooperation announced the platform because that our vaccine education initiative, “It’s up to You,” Stephen Colbert joked top top The late Show, “Okay, that’s a nice sentiment, however ‘it’s approximately you’ is why we have this problem—we need everyone to obtain vaccinated.” he went on to suggest some absurd alternating slogans.
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Ahead of summer out recreation season, our find the Forest project launched new PSAs encouraging parents and caregivers to take their households out come the woodland to experience and also reconnect through nature. The PSAs finish in a singular ask: do the forest part of your family’s story.

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In the summer that 2020, a big number of brands and corporations rushed to present the world that they were part of the country’s reckoning over systemic racism. Part took legitimate, positive steps and also shared their efforts in honest, coherent ways; others put out pass out platitudes and were quickly referred to as out for their lack of actual measurable action.