"It was At This moment He Knew that Fucked Up" is a catchphrase frequently featured in FAIL video clip for humourous effect. In the videos, the footage pauses in a black and white freeze frame just before something go painfully awry, with the voiceover narrator moving the line through a slow and deep voice. Because emerging on Vine in 2013, it has gained notoriety together a renowned audio exploitable supplied in miscellaneous parody videos.

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On September 14th, 2013, Viner McCully Quinn<1> posted a quick clip titled "Jonathan fucked up" featuring clip of a young man trying to slide on a ramp with a scooter. When he is around to loss down, the clip cut to a black-and-white freeze structure while Quinn utters the line "It to be at this minute that Jonathan knew that fucked up," shortly before resuming to present the final impact. Together of January 2017, it gathered to over 1,600 loops and 1,900 likes ~ above the site.

While no being an instant viral success by any type of means, Quinn continued to produce parodies through the very same formula, using miscellaneous random names such as "William" (shown below, left) and also "Daniel" (shown below, right). They soon ended up being a lasting series on Vine and Quinn"s signature joke.


On YouTube, Quinn reuploaded most of his parodies starting on October 23th, 2013<2>. As of January 2017, the channel gathered over 80 parodies, with the compilations of its ideal Vine videos getting over 1.8 million loops (shown below, left), 1.3 million loops (shown below, middle) and 100,000 loops (shown below, right) views, respectively.

On January 11th, 2014, YouTuber Random--〉What´s next? uploaded a compilation of segments taken from various movies in which a protagonist it s okay pwned (shown below, left), making use of the exact same audio and also freeze structure format. It has actually gathered end 300,000 views over the next three years. Over two years later, on July 31st, 2016, YouTuber The actual Neal posted one more compilation, this time v anime personalities (shown below, right), accumulating over 17,000 see in the following six months.

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<1> Vine – Jonathan fucked up…

<2> YouTube – McCully Quinn"s videos

<3> Vine – Search results for "It was At This Moment

<4> YouTube – Search outcomes for "It was At This Moment"


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