The cable bundle scams subscribers again.BREAKOne of the biggest cons indulged in by the cable sector is the practice of “rebranding” – acquisition a vault channel and changing its name and also entire core ide to something totally new.Often, this sort of readjust is forced on networks that serve just a small number of viewers interested in its certain content; and also justs as often, the new concept is even less renowned than the initial one was, and also attracts even fewer viewers.Naturally, viewers never get a speak in when or whether this adjust takes place; yet every cable subscriber in America is still forced to pay because that both the old channel, and the newer, even less famous one. Only after the change has alienated the few loyal pan the old channel had, and proves a complete failure in ~ attracting new viewers, walk the conglomerate owning the channel perform the logical thing: publication the channel completely, hence saving all subscribers at the very least a pittance on their monthly cable bills.The latest instance of this cheat is the Esquire Network. Own by Comcast-NBCUniversal, originally the network was called the G4 channel. G4 covered technology, video clip gaming, and also other “geek” genre understanding (full week-long coverage the the mountain Diego Comic-Con was an yearly highlight). Unsurprisingly, the network had actually a tiny but highly specialized fanbase.Yet this faithful viewer base to be ignored in 2013, once Comcast announced it to be “rebranding” G4 to the Esquire Network. Including insult to injury, Comcast listed that Esquire would certainly appeal to “today’s educated, upscale man” – thus more or less openly stating that genre fans are neither “educated” nor “upscale,” and also just weren’t sophisticated enough to matter. In various other words, Comcast assumed it could get an ext money out of advertisers by selling commercial time for an ext upscale products.But in the event, apparently non-stop reruns the Parks and Recreation attracted in even fewer “educated, upscale” viewers than G4 did, and also interest in the network plummeted. In 2016, the channel average a meager 141,000 viewers in prime time for the entire year, and also both AT&T and DISH Network to reduce the channel from their lineups. The result? In January, Comcast announced the channel to be shutting down.This is far from the very first time the large entertainment conglomerates that very own broadcast and also cable networks have actually pulled this scam. Previous instances abound: In 2000, Viacom rotate the country music channel The Nashville Network right into the sex-and-scatology-obsessed, frat-boy Spike TV. Discovery youngsters was bought by Hasbro, which change the name the channel “the Hub” and filled it withy glorified commercials. Rate network, formerly dedicated to NASCAR racing, will came to be a generic sporting activities channel; Fox soccer beceme FXX, a spin-off the FX devoted to sleazy, gross-out comedies; story Channel ended up being FYI, residence to adultery display The Seven-Year Switch; and also even the TV overview Channel came to be POP TV, with crass initial programming favor Schitt’s Creek sandwiched in between reruns of The Love Boat.And this isn’t also counting “soft” rebrands favor ABC Family becoming Freeform (but proceeding its family-unfriendly output), TV Land moving to an ext “complicated” and also “deep” programming choose Younger (about a middle-aged mrs who write-ups pictures of she genitals online to lure younger men) or the now-cancelled Impastor, about a corrupt, adulterous con-artist minister. Perhaps the ideal example the what happens to networks that “rebrand” is Nick Jr. Once residence to programming for kids, in 2012 the channel began showing adult-themed, anti-child and anti-family programming on its NickMom block – a choice which ultimately damaged the channel altogether.The perfect demonstrate of the to chat industry’s arrogance is Court TV. Initially intended to offer viewers a look inside the judicial process with coverage that trials, in 2008 Court TV to be renamed “TruTV,” and moved to “reality” programming like Las las vegas Jailhouse. Unbelievably, while keeping its name, TruTV is now rebranding again, this time as a comedy network. “The means you carry out it is by having projects the feel distinct and also different, deliver something that no one else is delivering,” TruTV President kris Linn said, reportedly with a directly face. With the existing glut the comedies ~ above dozens of other channels, this is much better comedy 보다 anything TruTV will likely deliver.But consumer are having the critical laugh.
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After decades of paying for dozens or hundreds of networks they never ever watch and also don’t want, hundreds of thousands of Americans space dumping your cable subscriptions and also picking up virtual services prefer Hulu, Netflix, and also Amazon Prime, where they’re no paying practically $1000 a year for reflects they nothing want.Unfortunately, the conglomerates that run cable aren’t providing to compensate viewers for the dollars they invested on the now-cancelled Esquire channel. Too poor they don’t market a credit transaction on internet packages…