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With the signature fizzy, sweet, cherry-cola zing, Dr Pepper has actually long been a Southern-favorite soda. First created end 130 years ago in Waco, Texas, through a pharmacist to offer at his drugstore counter, it’s official the nation’s oldest major soft drink. (Yes, even including Coca-Cola.) and while us still obtain to gain each of the 23 mystery flavors in the modern-day can, the initial recipe made with pure cane street is wherein Southerners’ hearts really lie—served in an iced-down glass bottle, the course. 

When acquisition a glance earlier at the original glass party containing the caffeinated refresher, no many people actually notice the distinct trio the numbers the surround the vintage Dr Pepper logo: 10, 2, and 4. Typically, there are more important jobs in mind than dissecting the packaging, like cracking the party open and taking a big ‘ole sip, for example. But the origin of its above numbers stays elusive, uneven you’re privy to the storied background of the Texas soda. You’re not? Here’s the scoop. 

The Dr Pepper Museum in Waco, Texas, to walk visitors v the fascinating background and tradition of the initial Dr Pepper brand, consisting of the obscure number 10, 2, and also 4 ~ above the glass bottles. Transforms out, Dr Pepper’s first slogan to be indeed, “Drink a bite come eat in ~ 10, 2, and 4!” Does that make total sense to united state now? no really, but at the time, it won an ad campaign request put out through the brand after research study in the 1920s verified that folks generally suffer indigenous a sugar low about 10 a.m., 2 p.m., and 4 p.m. Thus the need for a sugary, bubbly beverage favor Dr Pepper to gain you walking again.

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While you won’t watch the numbers on the contemporary can, you can still see 10, 2, and 4 ~ above retro glass Dr Pepper bottles filled v the iconic Texas recipe made with genuine cane sugar—which have the right to be found on Amazon here, if you’re lucky. Secret solved.